Creative lead · Multimedia producer · Artist & poet
I’m Robin, also known as rwx. I’m a creative director, strategist, writer, and producer working across frontier technology, gaming, and internet-native culture. I turn complex ideas into clear stories, campaigns, and production systems.
Various Work
Concept development, treatment, art direction, production planning, edit, compositing, copy, sound, and final delivery.
Gaming Clips
Storytelling and game capture
Liminal
Liminal world social posts
02 / Résumé
I lead cross-discipline creative from brief, references, treatments, and pitch decks through production schedules, stakeholder reviews, and multi-platform delivery.
Lead creative strategy and multimedia execution for frontier-technology organizations, translating complex products and high-level marketing goals into campaign concepts, social-first narratives, and platform-ready content.
Led global marketing and community strategy for an open-source financial-technology ecosystem, translating technical platform capabilities into campaign narratives, launches, developer content, and executive presentations.
Co-founded and led creative direction for a multidisciplinary studio spanning video production, editing, music, design, social media, community, and creative consulting.
Helped define brand narrative, product positioning, creative direction, launch storytelling, and community voice for an artist-first digital fine-art marketplace.
Produce and publish gaming videos for TikTok, Instagram, and YouTube; more than 80 videos published across Hunt: Showdown 1896, Helldivers, Marathon, ARC Raiders, Dark & Darker, and more.
Led content marketing for a mission-driven software company, developing multi-channel campaigns, product stories, and lead-generation content.
Advanced through three roles, directing integrated campaign concepts, visual systems, digital experiences, copy, pitch presentations, and multi-format client delivery.
Hosted interactive animation experiences for a high-volume guest audience, combining live presentation, visual storytelling, and entertainment operations.
03 / Approach
My background spans agency work, open technology, fintech, gaming, digital art, developer and community marketing, and niche internet cultures. I’m most useful when the brief is weird, the product is hard to explain, and the audience can smell conventional advertising from orbit.
I can lead the room, build the system, write the line, shape the edit, or fill the gap between disciplines when the work needs to move.