01 / Enter the dream
Strange
on purpose.
× DREAM LOGIC / CULT ENERGY / LAUNCH MOMENT ×
02 / The brief
Leading into
launch.
Sophon was leading into the launch of its on-chain live product. They wanted to lean into a surreal, cult vibe.
We produced a series of videos for social posts on X to support their messaging leading into launch.
Sophon’s launch-era vision ↗The videos.
03 / Selected films
Film 01 / 00:38Discoveryopen video ↗
Film 02 / 00:23Perfume (Claire Obscure Requested Homage)open video ↗
Film 03 / 01:19Vertical Effectsopen video ↗
Film 04 / 00:43Wateropen video ↗
Film 05 / 00:32JACKETopen video ↗
04 / What stuck
“Sophon
can fix me”
One of our video tags, “Sophon can fix me,” was pulled into their overall marketing efforts for the long term.