WATCH
PORTFOLIO / 01 / MEDIA + CAMPAIGNS
Kraken.
Complex financial systems into worlds that resonate with users.
CREATIVE DIRECTION / WRITING / PRODUCTION
×KRAKENTV×ORIGINAL WORLDS×CRYPTO CULTURE×STORY / IMAGE / SOUND
01 / THE CONTEXT
A multiverse
of lore.
THE AUDIENCE
The crypto landscape is a vast multiverse of lore and meme history. The audience ranges from serious investors to people who have spent most of their lives on the internet.
TWO CONNECTED CONCEPTS
We worked on two sets of concepts: videos visualizing historical crypto events, and three original series that could introduce Kraken to new audiences without directly referencing a financial product.
02 / THE BIG IDEA
ORIGINAL WORLDS. ORIGINAL PROGRAMMING.
What if Kraken
was a TV studio?
KRAKENTV
The idea was to treat Kraken as a television studio with its own programming. We called it KrakenTV: original stories and worlds with nods to crypto scattered throughout.
FROM DEDICATED CHANNEL TO MAIN FEED
We originally proposed a separate social channel for the series. My thinking was that the main channels were trying to reach too many different audiences, and that their posting strategies might limit the reach of this work. After discussion, Kraken chose to publish on its existing channels.
03 / CRYPTO ANNIVERSARY VIDEOS
History,
made visible.
For the crypto holidays and anniversaries, we built videos around events and stories the audience on X already knew. The posts reached large audiences there. The counts below are post views, not video plays.
WATCH
WATCH
Bitcoin Whitepaper Day
OPEN ORIGINAL POST : Bitcoin Whitepaper Day
WATCH
Didn’t hear no bell.
OPEN ORIGINAL POST : Didn’t hear no bell.CREATIVE DIRECTION + WRITING / EDITING / SOUND DESIGN / PRODUCTION
Post views as of 5 September 2026.
04 / KRAKENTV — LIMINALS
Somewhere
between worlds.
A glimpse into worlds and their vibes, with scattered easter eggs. My creative partner and I co-designed Liminals.
CO-DESIGNED WITH MY CREATIVE PARTNER
VIEW
Gm, what are you trading today?
OPEN ORIGINAL POST : Gm, what are you trading today?
VIEW
Gm — Kraken Diner
OPEN ORIGINAL POST : Gm — Kraken Diner05
MOVING
IMAGES
More Liminals.
Sound, atmosphere, and scattered easter eggs.
WATCH
Inspiration is everywhere
OPEN ORIGINAL POST : Inspiration is everywhere
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Next stop: Kraken
OPEN ORIGINAL POST : Next stop: Kraken
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A glimpse into another world
OPEN ORIGINAL POST : A glimpse into another worldBitcoin
OPEN VIDEOApocalypse
OPEN VIDEO05 / KRAKENTV — KRAKENQUEST
The audience
chooses the quest.
A long-form adventure through familiar, game-inspired worlds, with a choose-your-own-adventure element that lets viewers decide where to go next. My wife wrote KrakenQuest; I edited it, created the sound design, and produced the videos.
WATCH
The Wishing Coin — Part One (Traditional Pixel Animation)
OPEN ORIGINAL POST : The Wishing Coin — Part One
WATCH
The Wishing Coin — Part Two (Traditional Pixel Animation)
OPEN ORIGINAL POST : The Wishing Coin — Part Two
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Reality is in non-compliance (Traditional Pixel Animation)
OPEN ORIGINAL POST : Reality is in non-compliance
WATCH
Simulation loading...
OPEN ORIGINAL POST : Simulation loading...WRITTEN BY MY CREATIVE PARTNER / EDITED, SOUND-DESIGNED + PRODUCED BY ME
06 / KRAKENTV — KRAKEN SOAP
Kraken Soap.
A surreal 90s sitcom / soap opera about two friends, a clueless father, and familiar crypto tropes.
CREATIVE DIRECTION + WRITING
EDITING / SOUND DESIGN / PRODUCTION
Red Room
OPEN VIDEOSoapy
OPEN VIDEOAirdrop — Part 2
OPEN VIDEO07 / METHODS & PRODUCTION
How it was made.
MY ROLE
I served as creative director and writer for all videos except KrakenQuest. I edited, created the sound design, and produced all of them. My creative partner and wife wrote KrakenQuest, and we co-designed Liminals.
IMAGES & ANIMATION
The client requested AI video, alongside some traditionally animated pixel work. We used traditionally created art assets as well as AI-generated frames. My wife and I created the assets together during our time at the agency.
VOICE & SOUND
The voiceovers were usually me, with voice changes through ElevenLabs. For sound, I used traditional foley, stock effects and tracks, human-written and AI-generated music, and ambient soundscapes.
- TOOLS
- Premiere · After Effects · Audition · Audacity · PhotoMosh · Photoshop · Aseprite · Piskel.app
- MODELS
- Custom-trained Stable Diffusion · Midjourney · Nano Banana · GPT · Veo · Sora · Flux · Seedance · ElevenLabs · Suno · LumaLabs · Aleph
- STOCK
- Adobe · Envato
NEXT CASE STUDY / SOCIAL VIDEO + LAUNCH CAMPAIGN
Sophon
The dream cult. A series of surreal social videos leading into launch.