Roberts
Creative Group
From the screen
to the showroom.
01 / The practice
Different industries.
A hands-on approach.
At Roberts Creative Group, I worked across strategy, art direction, design, web, video, and sound. These selections bring together a Thermo-Kool video series and print campaign, alongside branding and product materials for Hol-Mac’s businesses.
Frost Bites.
02 / Thermo-KoolThermo-Kool makes commercial refrigeration equipment for foodservice, including blast chillers and shock freezers. Frost Bites takes that technical subject out of the specification sheet, using a presenter, animation, and comparisons to make it approachable.
The accompanying print pieces carry the same stories off-screen, connecting the video series to a recognizable campaign in print.
About Thermo-Kool’s productsThe accompanying print campaign
Built for the real world.
03 / Hol-Mac
Two distinct audiences under one manufacturer. Hol-Mac’s Hammerhead Armor makes aftermarket vehicle protection; Pac-Mac builds refuse and recycling equipment.
The selections span brand identity, dealer materials, event promotion, and product literature. Hammerhead’s dealer packet and SEMA promotion introduce the brand and its offer; the Pac-Mac KB-220 sheet puts a specific piece of equipment and its specifications in focus.
Explore Hol-Mac’s brands
SEMA 2015 campaign piece
